Search for column:"Tech|Know" returned 50 results.
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Missing link? In-text ads swap clutter for context
(2007-09-12) The prevalence of online banners and text ads have made all but the most annoying online ads nearly transparent to...
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Universal Search impacts Google results on large scale
(2007-08-22) The stated goal of Google's Universal Search is to make search results easier and more complete. While that is worthwhile,...
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Clicks that stick: Re-targeting users that leave your website
(2007-08-07) A telling statistic in online sales is that 98 percent of Internet shoppers leave e-commerce sites without buying, but the...
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See how they run: Radio ads and Google
(2007-03-13) Google's entry into radio advertising may have a positive effect on many marketers who aren't using radio, according to columnist...
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Making the transition from Web 2.0 to Web 2.007
(2007-02-13) The transitions from Windows XP to Vista, and from cell phones to iPhones, are consistent with the cultural transition we've...
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Viewing the Internet as a free-for-all can be costly
(2007-01-30) Until there is an effective antidote to spam, and as long as the Internet remains inexpensive to use and difficult...
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It takes more than money to reach the top
(2006-12-19) With the changing rules of search, the highest bidder may get into the game, but there is no guarantee of...
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Getting the most from Google dayparts
(2006-11-07) Google advertisers have the opportunity to engage in dayparting, a strategy that allows them to advertise online at certain segments...
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Risks and returns: Building a search engine marketing portfolio
(2006-10-16) Search engine marketing campaigns are not meant to be created and left alone, they must be actively managed, according to...
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Search engine optimization: What's the word?
(2006-09-13) Since most effective search engine optimization (SEO) tactics require good information about keywords, marketers may want to employ a little...